Blogging is a great way to spread awareness of your brand and let users know your company values. Whether you’ve got a swanky restaurant, a short order counter service establishment or a food delivery brand, there’s plenty you can do. Food delivery apps can also utilize social media marketing as a way to connect with their audience, offer superior service and raise awareness of promotional offers. The food delivery market is booming and mobile technologies are shaping it in new ways, making ordering fast for customers and delivering the best service easy for businesses. Mobile apps account for over 40% of those orders — a percentage that will only grow given the rising number of on-the-go consumers reaching for their smartphones. Check out services we provide for ecommerce brands and marketplaces. Driven by convenience and instant gratification, the food delivery market in the US is currently valued at over $30 billion — with online delivery representing over $4 billion in sales. People therefore love to see well-presented food across their social media channels. Like any new offering, it’s important to launch and promote your delivery services. Blog is one more effective tool for a mobile app promotion. When building both iOS and Android apps, think of promotion in advance. This may sound obvious, but it’s crucial. Reward users with promotional deals: Email marketing is another way in which you can share promotional offers and competitions, rewarding your most loyal users. You can also use this as another way to share your blog content and encourage users to follow you across your social media channels. User personas are also needed to successfully target different user types who will find your product valuable. These tips can be used for marketing both Android and iOS apps. We'll … If you want to stand out, use the following app marketing strategies … If you enjoyed these insights into food delivery app marketing, you may also like “Meals on mobile: The state of Food Delivery apps in 2019” and our Back to Basics guide for mobile attribution. Find out what to expect from food delivery in the near future. Fast food marketing strategies in 2018 require that restaurants leverage honesty and create trust with the consumers. Sign up below: Your guide to creating a food delivery marketing plan for mobile apps, Meals on mobile: The state of Food Delivery apps in 2019, Using keywords in your name and app description: It’s important to feed the app store’s algorithm with the necessary information so that you can acquire organic users. Check out our approach and services for startup development. It also features shareable entertainment content such as “Love Island 2019: what we reckon so far.” While this may seem unrelated to the food delivery app, this was in fact a partnered campaign where fans of the popular TV show could claim a discount on their first order. User acquisition is the practice of acquiring new users for your mobile app. Ultimately, the goal of a mobile app marketing strategy should be to acquire users that will not only drive repeat engagement but will also become loyal advocates for the product. Many of today’s businesses take advantage of content marketing, and there are several reasons for that. Selecting your app category is another important step that ensures your app can be found to increase your organic installs. Your website’s blog should be regularly updated as part of your content strategy. Moreover, emails can be entertaining as well. Sign In to leave comments and connect with other readers. The Wix App Market has a bunch of apps made for these types of functions, with tools for table reservations, ordering, transmitting funds and more. Nature of Business: B2C service restaurant menus, customer reviews and 4000 restaurants spread over 40 cities. It is essential for your app to stand out and have a clear path to building loyalty with your users over time. Around 60 percent of consumers cite speed of delivery as a key factor when ordering food online. To build a successful mobile app marketing strategy, first of all you should know precisely who your target audience is. The Awareness, or Pre-Launch Stage . This will help you identify which demographics will be harder to target and which potential users are currently not properly catered for by your competitors. In this guide, we provide valuable insights on mobile application marketing for food delivery services. Just Eat’s blog focuses on the company’s charity work, posts related to nutrition and company updates. Caviar uses their blog to inform customers about contests such as for tickets to food events. App verticals such as fitness and fashion will have obvious incentives to blog about their community, but this can be more complicated for food delivery apps – so this is another area that should be informed by your target audience and competitor research. The food delivery market analysis shows us that it was valued at about $3.7B in 2017. Marketing A food delivery service is not an easy task, you need to be consistent. Uber Eats, which is now the fastest-growing food delivery service in the US, aims at busy 24- to 35-year-olds for whom speed of delivery is the top priority. However, you should still A/B test your email marketing content and learn what works best. Do a market survey about what kind of people live in the area you want to market your app and service. Content marketing doesn’t work well if you have zero readers. Subscribe to our newsletter! There are several ways in which Adjust can help with this process. Food delivery apps use geo-location marketing to target customers based on their location to certain restaurants. This website uses cookies to ensure you get the best experience on our website. Food delivery apps have a significant advantage when developing a social media content strategy: when done right, food is visually appealing and extremely eye-catching. Drop us a line, and we’ll help you determine the perfect feature set to upbeat your competitors. This list is of what we think are the five best marketing strategies, tailored just for takeaways. In this article you'll find out how to build a mobile food ordering app. With the right content for your audience, your blog will also increase your website’s traffic and build brand loyalty. Want to replicate the success of Uber Eats? For example, 81 percent of Millenials want to see how their food is produced, while 80 percent want to see the story behind the scenes. The most successful food delivery apps offer their customers a website that can be used in unison with their mobile app. See the services and technology solutions we offer the Fintech industry. Swiggy has set up a strong and widespread distribution network to offer prompt and best results. Introduction • Foodpanda is a global online food delivery marketplace headquartered in Berlin, Germany, and operating in more than 40 countries across four continents. That’s why you might need to offer other advantages in order to stand apart. Our goal is to achieve 100% customer satisfaction so our focus will be on service quality; food will always be on time. For example, the tag page for #food on Instagram currently has almost 400 million followers while #foodie has over 150 million. Lots of food delivery startups target customers who are too busy to cook. 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